On a normal day, people will be talking for over an hour and the mind is always busy with thoughts when they are quiet or focusing on a specific task. Some of the thoughts will be unique. You can put your focus on a specific idea or thought that interests you. In the process of expanding the idea and finding answers to the questions, you will become better. Therefore, anyone can become a writer. You do not have to fit certain genius criteria to become an author. Anyone can excel in anything they put their mind into. Every great leader in the society has written a book. Therefore, do not let your fear of failure hold you back because you can actually succeed. Being an author has its benefits which you can get if you care to get started. Authors are seen as industry leaders and if this is what you want then you should go for it. You cannot require people to see you as the industry leader if you have no book. You can pour all the information needed to tell people that you are an expert in your field which helps grow your credibility. People in and out of the field will respect you more when you have established your profile. The book promotion process will also get you in touch with resourceful people in your field.
Your audience will also expand when you author a book. If everyone had enough money, shopping would be a daily activity but this does not mean they appreciate it when people are pushing products to them. When there is a human connection, your customers will trust you readily and they will be willing to stick with you. Products and services can always be sourced from a different place but the kind of value a book will offer to your customers cannot be gotten elsewhere which means it is the thing you should use to bridge the gap. If people love your book, they will definitely get your product. E-books have even simplified the process. In order to write a good book, extensive research is involved. Some of the research materials will not be used in the process. Instead of discarding it, you can start another book or project and make use of that. The book will also help you in scoring contacts, credibility, as well as resources. The more you ponder a specific subject the more information you gather and new ideas will come to you and you can use them to diversify or even expand.